DAM solutions allow organizations to centrally catalog, store, retrieve and distribute large collections of valuable digital assets.Īsset Metadata “ Data about data” Information (metadata) about files (assets) Machine or human generated Examples: Informational (The date a picture was taken) Index (search keywords) Rights (where/how can this file can be used?) What Is Digital Asset Management? DAM is the effective management and distribution of digital assets such as images, documents, creative files, audio and video clips. Maggie Hanson Collections Information Manager Manage CHAMP grant Supervise DAM and interns Lead an interdepartmental team of mostly senior staff ![]() Introduction: Portland Art Museum Founded in 1892 Oldest museum in the Pacific Northwest 50,000 works ~130 FTE No Rights & Reproductions dept. ![]() Introduction: Extensis Founded in 1993 Software Company Digital Asset Management products and services Edward Smith DAM Product Manager DAM Learning Center Editor Presentation Outline Introduction Preparing for DAM Evaluating Solutions Implementation Daily Use Maintenance & Next Steps Digital Asset Management Forum /mw2011 Maggie Hanson Collections Information Manager Portland Art Museum Edward Smith Product Manager Extensis
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